If you have a great idea and want to make it happen, we are here to help.

The INNOVATE:GROW Programme will give you access to some of the UK’s leading strategy implementation specialists. They will help you create a validated strategy with focus and traction.

If you are looking for funding this programme will help you shape a proposal to grab the attention of potential investors. If you are seeking clarity in your business planning this programme will be invaluable.

Once you secure a place on the programme you will receive £10,000 in cash.  This investment should be used to help accelerate your journey to becoming a profitable business. It could fund an MVP or new branding and a website. The programme is for people who are serious about creating a business capable of scaling with the right investment.

Tom Bailey  – MD – Almere Street SystemsTom Baily

“From the beginning, the programme sparked a valuable debate with my business partner and I became very clear regarding our objectives and long term goals. It’s a great opportunity for ambitious businesses seeking investment or who just want a clear sense of direction”

(We have just received news that Street Systems have secured further financial support subsequent to our engagement: Tech firm Street Systems moving forward with NEL investment backing

The fully funded programme is open to innovative businesses from all sectors and also individuals with exciting new ideas who are serious about growing a successful enterprise.  

To access the INNOVATE:GROW programme, you will be asked to submit your business vision to a panel of experienced investors, business analysts and industry experts.  

Following a careful selectionprocess, the chosen businesses will receive 10 weeks of expert business advice blending 1-1 coaching with critical peer-to-peer support to refine their innovative product or service for launch and potential investment.

Brian Mair – FD – Nudge EducationBrian Mair

“The programme has helped us take our business to a higher level. I highly recommend signing up.”





On completion of the programme, you will have fine-tuned your offering and be in a strong position to pitch your business to investors. More than this you will be able to engage effectively with potential clients and other stakeholders.

This programme is supported by Northstar Ventures and North East Innovation Fund (supported by the European Regional Development Fund). Northstar Ventures Limited is authorised and regulated by the Financial Conduct Authority.


INNOVATE:GROW powered by Generator and Auxin Services aims to help innovative businesses reach their full potential.

The Programme

To build a successful, innovative business requires more than hard work and a good idea. The principles required combine a clear strategy enabled by a great team, pursuing a responsive relevant, market with access to effective support.

The journey starts with your ability to clearly communicate the innovation you are bringing to the market, together with a clear strategy for the direction of the business. Your next challenge is to convince investors and the market that you can execute your plan, and deliver a credible and winning strategy.

We are here to help. We have developed a 10-week programme of support that will help you and your business shape and refine your innovative idea to validate your commercial proposition.

  • Week 1: Programme Kick Off Day with full cohort (9 am – 5 pm)
  • Weeks 2 – 6: 1-1 Delivery focusing on individual business needs
  • Week 7: Cohort Day – Group proposition presentation development (9 am – 5 pm)
  • Week 8: Cohort Day – Individual review and forward development plan (9 am – 5 pm)
  • Week 9: Cohort Day – Review (9 am – 5 pm)
  • Week 10: Presentation to Investment Panel


INNOVATE:GROW is delivered throughout the year and places are limited. Please send your expression of interest at the earliest opportunity.

The investment

Northstar Ventures will provide £15,000 to each business in the form of a convertible loan. The loan does not carry interest or require security.  If you do raise investment, the loan plus a 20% redemption premium will convert into shares on the same terms as your new investors. If after 18 months there is no investment and the company is trading, the loan (£15k) and redemption premium (£3k) will become repayable in equal monthly instalments over 18 months.

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Complete your application here.


Additional help

For specific support you will be eligible for reduced price services.