Here are exponents, users and coaches who are passionate about OKR that will inspire and guide your thinking.

Thought leaders

ted talk

Why the secret to success is setting the right goals

Our leaders and institutions are failing us, but it's not always because they're bad or unethical, says venture capitalist John Doerr -- often, it's simply because they're leading us toward the wrong objectives. In this practical talk, Doerr shows us how we can get back on track with "Objectives and Key Results," or OKRs -- a goal-setting system that's been employed by the likes of Google, Intel and Bono to set and execute on audacious goals. Learn more about how setting the right goals can mean the difference between success and failure - and how we can use OKRs to hold our leaders and ourselves accountable.

John Doerr’s TED Talk →
ben lamorte

OKRs interview with Ben Lamorte

Ben Lamorte coaches business leaders focused on defining and making measurable progress on their most important goals. Building off his success helping 100s of managers draft and refine their team’s Objectives and Key Results (OKRs), he founded He has helped dozens of organisations deploy OKRs around the world including eBay, Sears, Zalando, Dun & Bradstreet, and GoNoodle. A Fortune 500 company interviewed Ben and Paul right after the release of their OKRs book. This is a video that a large company created to use as a 5-minute intro to OKRs. If you are brand new to OKRs, this video’s for you.

Ben and Paul →
okr forum amsterdam

The OKR Forum Amsterdam

The OKR Forum was the first OKR event in The Netherlands with a range of OKR experts from around the globe. It’s aim was to get businesses ready to translate this concrete goal-setting framework into their own daily reality. Here were the thoughts from some of the presenters after the event. Speakers including Felipe Castro, Alla Alimova, Christoph van der Klaauw, Melanie Wessels, Bart den Haak, Jan Paul van Fliet, Ewout Meijer and Johannes Müller. Be inspired by these early OKR adopters and learn from their tips, best practices and visions.

Vision of 8 OKR experts →
Kris Duggan

Secrets to Crushing Your Goals

Kris Duggan was the CEO and Co-Founder of Betterworks, an enterprise goals platform trusted by high performing companies to engage, empower and cross-functionally align their workforces. The company’s board of directors include investor Kleiner Perkins, Caufield Byers’, John Doerr, and Google’s Shona Brown. Prior to BetterWorks, he was the founding CEO of Badgeville. This is a long but very interesting video highlighting amongst other things, the benefits of improvement through continuous measurement - ‘Fitbit for business’.

Crushing your goals →

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