To help provide an understanding of OKRs and other relevant subjects, we recommend the following books and learning resources:


measure what matters book

Measure What Matters

This book is currently a top selling business book. Everyone is getting hooked on the OKR phenomenon and wants to know how the guy who started the revolution did it. Find out for yourself...

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objectives and key results book

Objectives and Key Results

More of a reference book than an inspirational read, nevertheless important thoughts and approaches about successfully implementing OKR are detailed here...

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the lean start up book

The Lean Startup

A widely quoted book to stimulate and support business growth. Mandatory reading for all Skyscanner staff.

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radical focus book

Radical Focus

This book is useful, actionable, and actually fun to read! If you want to get your team aligned around real, measurable goals, Radical Focus will teach you how to do it quickly and clearly.

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OKRs from mission to metrics

OKRs, From Mission to Metrics

How Objectives and Key Results Can Help Your Company Achieve Great Things

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what is okr

What is OKR?

A brief overview of OKR that you can use to share the concept quickly to your colleagues without boring them to death!

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okr 2

A Practical Guide to OKR

A good summary of OKR , its development and usage by Brett Knowles, a well respected practicioner.

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OKR Chart

The OKR Journey

Our friend and OKR expert Brett Knowles walks you through the common phases of an OKR build-and-implement journey.

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Business Growth

key person & influence book

Key Person of Influence

After you've discovered Daniel Priestley, you'll be inspired and intrigued. While not relevant for everyone, his approach has put him and his business on the map...

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24 assets book

24 Assets

Especially relevant for tech businesses, discover the things you need to master to develop an unassailable lead. We use this in our approach to OKR implementation...

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oversubscribed book


Don't fight for customers, let them fight over you! Have you ever queued for a restaurant? Pre-ordered something months in advance? There are people who don't chase clients, clients chase them...

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growing the digital sector

Growing the Digital Technology Sector

The report from the research Auxin undertook of the potential for the sector in 2016. Still relevant and referred to today

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