To help provide an understanding of OKRs and other relevant subjects, we recommend the following books and learning resources:


Measure What Matters

This book is currently a top selling business book. Everyone is getting hooked on the OKR phenomenon and wants to know how the guy who started the revolution did it. Find out for yourself...

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Objectives and Key Results

More of a reference book than an inspirational read, nevertheless important thoughts and approaches about successfully implementing OKR are detailed here...

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The Lean Startup

A widely quoted book to stimulate and support business growth. Mandatory reading for all Skyscanner staff.

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Business Growth

Key Person of Influence

After you've discovered Daniel Priestley, you'll be inspired and intrigued. While not relevant for everyone, his approach has put him and his business on the map...

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24 Assets

Especially relevant for tech businesses, discover the things you need to master to develop an unassailable lead. We use this in our approach to OKR implementation...

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Don't fight for customers, let them fight over you! Have you ever queued for a restaurant? Pre-ordered something months in advance? There are people who don't chase clients, clients chase them...

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what is okr

What is OKR?

A brief overview of OKR that you can use to share the concept quickly to your colleagues without boring them to death!

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okr 2

A Practical Guide to OKR

A good summary of OKR , its development and usage by Brett Knowles, a well respected practicioner.

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Growing the Digital Technology Sector

The report from the research Auxin undertook of the potential for the sector in 2016. Still relevant and referred to today

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