To help provide an understanding of OKRs and other relevant subjects, we recommend the following books and learning resources:


measure what matters book

Measure What Matters

This book is currently a top selling business book. Everyone is getting hooked on the OKR phenomenon and wants to know how the guy who started the revolution did it. Find out for yourself...

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objectives and key results book

Objectives and Key Results

More of a reference book than an inspirational read, nevertheless important thoughts and approaches about successfully implementing OKR are detailed here...

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the lean start up book

The Lean Startup

A widely quoted book to stimulate and support business growth. Mandatory reading for all Skyscanner staff.

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radical focus book

Radical Focus

This book is useful, actionable, and actually fun to read! If you want to get your team aligned around real, measurable goals, Radical Focus will teach you how to do it quickly and clearly.

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OKRs from mission to metrics

OKRs, From Mission to Metrics

How Objectives and Key Results Can Help Your Company Achieve Great Things

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Outcomes Over Output

Using outcomes creates focus and alignment. It eliminates needless work. This book is a practical guide to using outcomes to guide the work of your team.

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ted talk

Why the secret to success is setting the right goals

Our leaders and institutions are failing us, but it's not always because they're bad or unethical, says venture capitalist John Doerr -- often, it's simply because they're leading us toward the wrong objectives. In this practical talk, Doerr shows us how we can get back on track with "Objectives and Key Results," or OKRs -- a goal-setting system that's been employed by the likes of Google, Intel and Bono to set and execute on audacious goals. Learn more about how setting the right goals can mean the difference between success and failure - and how we can use OKRs to hold our leaders and ourselves accountable.

John Doerr’s TED Talk →
ben lamorte

OKRs interview with Ben Lamorte

Ben Lamorte coaches business leaders focused on defining and making measurable progress on their most important goals. Building off his success helping 100s of managers draft and refine their team’s Objectives and Key Results (OKRs), he founded He has helped dozens of organisations deploy OKRs around the world including eBay, Sears, Zalando, Dun & Bradstreet, and GoNoodle. A Fortune 500 company interviewed Ben and Paul right after the release of their OKRs book. This is a video that a large company created to use as a 5-minute intro to OKRs. If you are brand new to OKRs, this video’s for you.

Ben and Paul →
Kris Duggan

Secrets to Crushing Your Goals

Kris Duggan was the CEO and Co-Founder of Betterworks, an enterprise goals platform trusted by high performing companies to engage, empower and cross-functionally align their workforces. The company’s board of directors include investor Kleiner Perkins, Caufield Byers’, John Doerr, and Google’s Shona Brown. Prior to BetterWorks, he was the founding CEO of Badgeville. This is a long but very interesting video highlighting amongst other things, the benefits of improvement through continuous measurement - ‘Fitbit for business’.

Crushing your goals →

Reference Video

OKRs In The Wild...

Our video from the 'OKRs for fast-growth technology companies' held in Google's Offices in London on 31 October 2019.

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okr 2

A Practical Guide to OKR

A good summary of OKR , its development and usage by Brett Knowles, a well respected practicioner.

Watch now →
OKR Chart

The OKR Journey

Our friend and OKR expert Brett Knowles walks you through the common phases of an OKR build-and-implement journey.

Watch now →

Business Growth

key person & influence book

Key Person of Influence

After you've discovered Daniel Priestley, you'll be inspired and intrigued. While not relevant for everyone, his approach has put him and his business on the map...

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24 assets book

24 Assets

Especially relevant for tech businesses, discover the things you need to master to develop an unassailable lead. We use this in our approach to OKR implementation...

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oversubscribed book


Don't fight for customers, let them fight over you! Have you ever queued for a restaurant? Pre-ordered something months in advance? There are people who don't chase clients, clients chase them...

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Research / Reference

growing the digital sector

Growing the Digital Technology Sector

The report from the research Auxin undertook of the potential for the sector in 2016. Still relevant and referred to today

Download →

Why Good Strategies Fail - Lessons for the C-Suite

The best-laid strategies of any organisation are useless without proper implementation. This report from EIU addresses how C-level executives engage in the implementation of strategies.

Achieving better strategy execution →