OKRs is a learning journey, one we live and breathe every day. From the first time we read John Doerr’s book ‘Measure What Matters, our team have wholly embraced the OKR methodology adding our own proprietary approach to coaching. As a result, we’ve experienced exceptional growth over the last three years, helping businesses and organisations across the world succeed using OKRs. Here are some insights on what we’ve learnt along the way.