
Insights
OKRs transformed our business – it can do the same for yours.
OKRs is a learning journey, one we live and breathe every day. From the first time we read John Doerr’s book ‘Measure What Matters, our team have wholly embraced the OKR methodology adding our own proprietary approach to coaching. As a result, we’ve experienced exceptional growth over the last three years, helping businesses and organisations across the world succeed using OKRs. Here are some insights on what we’ve learnt along the way.

Give me something to believe in
Business leaders who embrace Objectives and Key Results (OKRs) do so because they seek transformational change. But it’s important to remember that the framework itself

All I’m offering is the truth
In the 1999 science fiction classic The Matrix, the film’s protagonist Neo (Keanu Reeves) is sitting opposite Morpheus (Lawrence Fishburn), the leader of the human

There’s no such thing as business as usual
“We just want to get back to what we were doing in 2019.” “The last year has been unprecedented, but we’re confident we’ll recover

Your strategy execution is now obsolete
Traditional strategy execution is obsolete. Now is the time for businesses to embrace OKRs to make their strategic goals happen. Implementing a successful strategy is

Don’t go chasing waterfalls
Let’s imagine your business needs a new strategy. Time for some fresh and innovative thinking. So you and your team head off to a nice hotel

Three is the magic number
Three is often the perfect number for the successful delivery and execution of an OKR strategy. What do I mean by that? I am referring