About us

A team of experts on hand to help you reach your goals.

We believe in the power of true partnership. Our consultants offer a breadth of experience gained across many years and a wide range of sectors. We are here to help you explore your world and devise and develop an OKR strategy that considers and meets your particular challenges. We’ll also make this a powerful learning experience. Transferring our knowledge and empowering your people to take it on and run with it – so OKRs becomes second nature and part of what you do.

Our Mission

We want to create a world where your team is driven by a desire to be better. Where energy and enthusiasm levels are off the chart because everyone is aligned behind shared objectives that are delivering sensational outcomes. Your people are excited, inspired, motivated and enjoy working together to achieve outstanding results. They feel involved. They feel ownership. They feel empowered. They believe in the business and where it is headed. Responsible for success, they drive it.

Our Purpose

AuxinOKR is here to help you realise your true potential. You know your business requires transformation if it is going to stay relevant – you know you need a clear direction forward. AuxinOKR is here to help you see things more clearly, think differently and identify what’s really important so you can set goals that will deliver the results that matter. We’re not going to take existing strategies and force them into our framework – we’re going to create new objectives together that will really make a difference to your business.

Meet the team

Peter Kerr
C-Suite OKR Coach

Leading AuxinOKR’s engagement and coaching services, Peter draws upon his experience as a successful manager and owner of media and IT businesses. Applying both innovative and proven sales and marketing principles in a digital context, Peter is a widely read and in-demand speaker at business networks and university business schools in addition to delivering C-suite level OKR coaching to ambitious large and medium sized businesses. Peter is also a member of the International Coaching Federation.

Mark Richard
C-Suite OKR Coach

Mark has delivered practical and innovative sales and marketing leadership across a range of businesses including Unilever, the sporting goods industry and higher education. His interpersonal and blue-chip product management skills are particularly suited to simplifying the language and concepts of complex business challenges. As our in-house OKR champion Mark has the right background and experience to help clients develop OKR projects with focused, goal driven cross-functional teams.

David Anderson
OKR Systems Coach

David has been a sales and marketing director/business owner for most of his working life. As a qualified engineer, he is process-driven and has embedded software and business systems for major organisations across the UK. With over 15 years of experience as a business consultant, David is well-versed in the challenges companies looking to scale face. Using his knowledge and skills to ensure projects are well planned and executed, making sure clients are on the right path to success.

Oliver Deacon
OKR and Executive Coach

Oliver is a former Microsoft Finance Director, PCC Executive Coach (ICF) and Chartered Accountant (FCA with ICAEW). He has over 700 hours of coaching experience with clients of big tech companies such as Microsoft, Amazon, Google and Stripe. In addition to Microsoft, he has also led and coached international teams in Fortune 500 and FTSE 100 companies, including Skype, Best Buy Europe and Deloitte, taking his career across the US, UK and Europe.

Philip Crocker
OKR and Executive Coach

Philip is a Professional Credentialed Coach under the International Coaching Federation (ICF) and an accredited Coach Supervisor. He started his career with HSBC in London, Paris (developing fluency in French) and Singapore. His specialism is in preparing the ground for change, aligning senior leadership and the wider organisation with their purpose. ‘Philip can stitch together the complexity of organisational systems with ease. The wit and professionalism that he brings to his work is compelling and enables him to move effortlessly between coach, mentor and ‘critical friend.’ 

Des Kennedy
OKR and Executive Coach

A business owner and leader for over 35 years, Des is a great believer in the power of design and critical thinking to better connect businesses with their customers while creating value for both. A strategic thinker with experience in branding, positioning and digital transformation, he works with leadership teams across the private, public and not-for-profit sectors. Helping them identify their organisational purpose and explore new ways to innovate, collaborate and achieve the tangible results they’re looking for.

Melanie Wessels
OKR and Executive Coach

After 10+ years of working with leading Tech firms and fast growing start-ups Melanie decided to follow her passion for goal setting and coaching. 
Integrating personal and leadership coaching with an agile mindset, her aim is to ensure OKRs achieve meaningful results and lead to long-lasting success. Coaching at C-suite level,  with extensive knowledge of psychological safety and servant leadership, Melanie helps clients to make bigger, bolder and better decisions for their businesses.

Francesca Nardocci
OKR and Executive Coach


Fran has been on the helm of Start-Ups, Scale-Ups and corporates for over two decades. She has worked in five different countries, helping high impact ventures from a range of sectors prepare for sustainable growth. She believes that cohesive teams and teamwork are THE real competitive advantage. Coaching leadership teams on how best to embed the OKRs discipline within their organisations. Helping translate their mission and strategy into tangible goals and metrics so they can reach their ambitions. Fran is a certified Co-Active Coach (CPCC), accredited by the ICF.

Busi Dube
OKR and Executive Coach


Busi is a strategic and performance-driven transformation leader with extensive experience in designing business transformation approaches and implementing innovative strategies to ensure the successful delivery of business change and strategic outcomes. For nearly two decades she has demonstrated success in managing multiple organisational transformation projects from inception to completion within time and budget constraints in complex and deadline-driven environments. 

Pradhumn Tripathi
OKR and Executive Coach

Pradhumn is a passionate Agile advocate and highly experienced Enterprise Agile Coach. He’s been involved with Agile methodologies since 2006 and possesses in-depth knowledge of Agile principles and practices. Having worked as a Product Owner, a Scrum Master, and a coach, building high-performing teams and delivering large-scale software projects in world-class organisations across banking, financial services, retail and aerospace.

We believe that OKRs are about having better conversations. In our podcast we talk to OKR experts and practitioners from around the world and get their actionable insights on how to succeed with OKRs.

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